Community Engagement Officer

Job Posted: 6 May 2026

• Contract Term: Permanent
• Location: Cowes, Isle of Wight
• Contract Type: Full time
• Salary: £28,000- £30,000
• Industries: Health & Social Care Media Sales & Marketing

Company Overview

Join a Team That Feels Like Family! Home Instead stands out as a shining example of exceptional home care, proudly rated Outstanding by the Care Quality Commission (CQC)—the highest accolade possible. From the moment it opened its doors in 2019, the team has built a reputation for delivering compassionate, person-centred support that truly changes lives. With glowing reviews on platforms like Homecare.co.uk, where it holds an almost perfect score of 10/10, clients consistently praise the kindness, professionalism, and dedication of the care team. Whether supporting older adults with dementia, offering companionship, or assisting with daily living, Home Instead Isle of Wight goes above and beyond to ensure every client feels respected, valued, and truly cared for.

Home Instead is the UK’s leading home care provider with a mission to change the way older people are cared for in later life. We deliver relationship-led, tailored home care of the highest quality through our network of over 250 independently owned offices.

We deliver continuity of care to our clients, and that means set rotas and local placements for you. No more being sent all over the place — we understand that your wellbeing is just as important as the people you care for. We want you to feel calm, confident, and connected to your clients and your team.

Summary

We’re delighted to be expanding our family-run team and are looking for a Community engagement officer who shares our passion for delivering outstanding care to our community.

Our clients and carers are at the heart of everything we do. We believe in creating a supportive, respectful, and rewarding environment where you’ll feel valued every single day.

 Job Purpose

To develop and implement local community and marketing initiatives aligned to Home Instead’s mission and values to strengthen the brand and grow our market share.

The Role

·       Develop relationships in the local community maintaining a pipeline of opportunities by growing and leveraging your network.

·       Working to agreed targets for Referral Provider touchpoints.

·       Deliver promotional activities both face to face and virtually to increase awareness of Home Instead’s client services and employment opportunities in the local community.

·       Plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public.

·       Continually deliver a message that reflects our mission, vision and values and delivers our value proposition.

·       Plan and coordinate a schedule of activity across social media platforms.

·       Ensure digital content is engaging and kept up to date.

·       Develop and maintain knowledge of the Home Instead brand and raise awareness of Home Instead National Office marketing campaigns and recruitment initiatives across the network of relationships that have been built in the local community. 

·       Accurately track and record enquiries and use the information to manage and adjust strategy to optimise messaging and education in the community.

·       Maintain accurate data and information to analyse own performance. Use data and information to continually assess performance against strategic goals.

·       Manage own time effectively, prioritising critical tasks and adapt to the changing needs of the business and reacting to new needs or challenges in an effective manner.

·       Ensure compliance with Home Instead’s Equality, Diversity and Equal Opportunities Policy, in respect of employment and service delivery.

·       Carry out any other duties deemed necessary for the successful operation of the business.

·       Supporting with care when required- occasionally outside of working hours.

·       Be part of the on call rota (1 week in 6)

Essential Criteria

·       NVQ Level 3 

·       Good understanding of Dom care - 2 years experience 

·       Proven track record in successfully building strong relationships both face to face and virtually within a local community to achieve business objectives using a variety of tools and techniques.

·       Confident to network face to face, by phone, email, video call with community stakeholders and potential RPNs.

·       Confident to deliver talks on key ageing subjects such as Dementia, Fraud Prevention, Nutrition & Hydration etc.

·       Networking face to face, by phone, email, video call with community stakeholders and potential RPNs.

·       Good understanding of marketing principles with experience of using a range of marketing and communication approaches including managing digital media platforms/campaigns.

·       Good working knowledge of IT systems with experience of Microsoft Office or Google Suite and virtual communication platforms, with the ability to learn and adopt new technologies where appropriate.

·       Experience of using data and analytics to make informed business choices.

·       Effective interpersonal skills with excellent verbal and written communication skills, with the ability to deliver effective and engaging presentations or workshops to a broad-based audience.

·       Strong organisational and prioritisation skills.

·       Self-motivated with the ability to work independently, use initiative and be resilient.

·       Ability to work flexibly to meet the needs of the business.

·       Competent in using a CRM database to manage touchpoints with RPNs.

Closing date 01.06.2026 with a start date to be confirmed.

This role is subject to an enhanced DBS check and satisfactory References prior to employment.