Communications & Marketing Specialist - Sailing Events - World Cruising Club

Job Posted: 4 July 2025

• Contract Term: Permanent
• Location: Cowes, Isle of Wight
• Contract Type: Full time
• Salary: £29-34,000
• Industries: Event Management Marine Travel & Tourism Sales & Marketing

Communications & Marketing Specialist – World Cruising Club

Are you interested in sailing and excited by the idea of being involved in one of the world’s longest- running sailing events? Do you have proven skills in marketing and communications?

World Cruising Club runs sailing events for cruising boats, including the famous ARC Atlantic Rally for Cruisers and the World ARC round the world rally. We’re looking for someone to help us deliver event communications to participants, aspiring ralliers, yachting media and the wider public.

You’ll be involved in writing newsletters, blogs and press releases, creating video and curating photography, raising awareness on social media, and helping with marketing administration for our sailing events and seminars. Everything we do is about ensuring that our participants are prepared and have a safe ocean sailing adventure – there’s a lot of talk and writing about boats and sailing, so it needs to be something that really interests you.

As well as having some knowledge of sailing, you will have a qualification in marketing, communications or PR and some experience in a similar role in a busy organisation.

This is a varied role working as part of a small and supportive team based in Cowes, Isle of Wight. There will be occasional travel in the UK and overseas, plus occasional evening and weekend work. This is not a remote-working role, but there is some flexibility for the right candidate.

Salary £29-34k + pension + time off in lieu.

Job Description

Working with the marketing team, event management and admin teams to deliver regular informative communications to prospective clients, participants, sponsors, and the media.

The role includes the following activities:

•            Keeping our websites up to date with relevant content and images.

•            Creating content for social media and our website, including curating content from stories and images from rally participants and colleagues overseas.

•            Identifying and capturing media-worthy stories about participants and events.

•            Liaise with yachting media and event sponsors.

•            Managing the in-house media library and our external media resources.

•            Updating and editing participant handbooks and printed newsletters (Adobe Creative Suite).

•            Updating and editing email newsletters (Constant Contact?).

•            Help to organise participant recruitment events in the UK, Europe and online.

•            Support the event teams overseas with media liaison and content management.

•            Attend some World Cruising Club events including the start or finish of rallies, and participant recruitment events like seminars and demonstrations.

Key attributes

•            Previous experience in a PR, media, communications or marketing role, with a relevant degree or qualification from CIM or CIPR.

•            An interest in sailing is essential, and experience in events organisation or tourism is an advantage.

•            A confident communicator with excellent written skills and an eye for detail.

•            Strong project management skills with an ability to prioritize and meet deadlines.

•            Demonstrable experience in creating and editing content for B2C websites.

•            Confident in creating appropriate B2C content for Facebook, Instagram, TikTok and other communication platforms.

•            Proficient in MS Office programs, particularly Excel and Word, as well as Adobe Creative Suite products and online design tools.

•            Confident to work both on your own initiative and as a team player.

•            Professional and business-like manner.

•            Additional languages (Spanish, German, French) are an asset.

About World Cruising Club

World Cruising Club was born with the very first ARC in 1986, the first-ever ocean crossing rally. We now help more than 450 boats and 1200 people to achieve their sailing dreams every year. Some of our rallies are big on fun and big on people, others are more intimate. Whatever their size, our rallies all adhere to the original ethos of safe and social cruising. Our rally teams are all keen to ensure that everyone has a great time ashore and afloat; we know that rallies are more than simply sailing.