Paid Ad's Media Manager - Rapanui

Lead the day to day management of all paid media activity; Google Ads, Microsoft and Meta; across both B2B and B2C channels to support in driving profitable growth across the Teemill business.

Manage budgets and targets, including forecasting to ensure all media budget is spent profitably

Execute media campaigns tailored to individual store needs; this includes key phrase research, audience selection and creative input

Conduct analysis of account performance on a biweekly basis, and ensure quarterly business reviews are completed

Contribute to account growth by suggesting new store opportunities and efficiencies to workflows

• Managing multi-platform digital strategies to support business growth objectives
• Managing £1.5m+ annual media budgets and spend
• Optimising existing paid media campaigns to drive results (ROI & CPA targets) across a mix of paid channels (including search, shopping, social, display and video)
• Setting up new accounts & building new campaigns with best-in-class creative across search and social channels, including writing ad copy and guiding creative testing strategy
• Managing and maintaining Google Merchant Centre, housing multiple, multi currency feed sub-accounts
• Identifying new paid media strategies, trends & opportunities, whilst also upholding & defining best practices across channels
• Conduct keyword research and competitor analysis
• Analysing data and trends to identify new opportunities for campaigns across the business
• Building of and reporting from interactive Google Looker Studio reports & GA4
• Reporting and analysis of key campaign and creative performance to drive decision-making and constant improvement on a biweekly and quarterly cadence
• Reporting to relevant stakeholders and sharing learnings within the ads function, and sharing campaign ideas and results with some of our client partners

?University degree 2:1 or above in Business/Marketing related field

• 3+ years experience leading accounts & building, optimising and managing paid media campaigns across a range of platforms (search/shopping and Facebook required), ideally in an agency environment
• Comfortable working with budgets upwards of £100k
• Experience working across B2C ecomm & B2B lead gen accounts
• Experience building and maintaining Google Merchant Centre accounts
• Comfortable working with Excel/Google Sheets and analysing large datasets
• Experience using tracking & reporting tools (including GA4), Google Looker Studio) and a solid understanding of attribution modelling
• Previous experience coaching and developing other team members would be an advantage
• Experience running cross-border and multilingual campaigns is a bonus
• Experience of LinkedIn, Amazon, Pinterest, TikTok, Spotify and Snapchat is a bonus
• Experience with Google Tag Manager is also beneficial