Marketing Executive - UKSA
Job Posted: 1 April 2025
- Contract Term: Permanent
- Location: Cowes, Isle of Wight
- Contract Type: Full time
- Salary: £30,000-£35,000 DOE
- Industries: Charity / Voluntary Sales & Marketing
Position: Marketing Executive
Permanent: 37.5 hours over 5 days
Salary: £30,000-£35,000 DOE
UKSA is a maritime charity that uses the power of the sea to transform the lives of thousands of young people. Schools & Youth groups visit us throughout the year, with thousands of children and young people enjoying an unforgettable experience exploring the water on dinghies, paddleboards, kayaks and more.
As a Marketing Executive you will be using marketing data, customer insights and course knowledge, and b responsible for the development of messaging and content, to differentiate and support sales of the UKSA core course portfolio.
As an expert in developing and optimising content across digital channels and campaigns, the Marketing Executive will be responsible for the daily updating of the website, creation of email campaigns and digital initiatives including webinars and other online engagement activities.
The ability to work under pressure within a fast-moving team environment, tenacity, attention to detail and effective communication are paramount to this role.
Responsibilities:
- Work with the Operations and Sales teams to develop a compelling narrative for the core UKSA course portfolio, to support sales and differentiate from competitor offerings.
- Interpret marketing and customer data and apply key findings to the development of the website and marketing materials.
- Conduct regular competitor analysis, identifying strengths and weaknesses to enhance course positioning and differentiation.
- Analyse target customer groups, understanding their needs and challenges to support the development of campaign strategies.
- Proactively update and develop content across the website, creating an informed and intuitive customer experience, that supports sales growth.
- Build engaging, targeted, search engine optimised and on-brand web pages.
The ability to work flexibly is essential as this role will include occasional evening and weekend working.
A full and comprehensive job description and application form is available to download from our website www.uksa.org/work-for-us
Closing date: 14th April 2025
UKSA
UKSA is an IOW based educational charity set up to provide transformational opportunities for young people through residential adventurous activities, maritime careers training and on-going professional development.
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